Monthly Archives

November 2018


Website Metrics You Should Keep in Mind

You are a modern businessman that is why you know the importance of web site design with regards to making more profit. However, you should understand that designing is not a one-time thing. You need to constantly update it to stand out. With redesigning, you will see significant results from your online advertising campaigns.

You already considered redesigning but how to check if your site is effective? You should take a closer look at your metrics. To do this, you should consider a website analytics provider like Google Analytics. To fully grasp this, you need to understand the metrics. Here are some metrics you should be familiar about:

Overall traffic
The first thing to consider when you are determining the effectiveness of your site is overall traffic. By knowing the overall traffic, you will determine if your site is growing after redesigning it.

web site design

Organic traffic
Another thing that you should be familiar with is organic traffic. Organic traffic comes to your website via unpaid search results from Google, Yahoo, Bing and many more. Remember that organic traffic is crucial because it indicates if your site is ranking well in search engines. Additionally, organic traffic allows you to see how effective your SEO (Search Engine Optimisation) strategies are.

Keyword rankings
Keyword rankings measure your search engine rankings especially when it comes to targeted keywords. Tracking the movements of your top keyword rankings allow you to jump on keyword opportunities.

Without a doubt, conversion is the most important factor in the success of your online marketing goals and strategies. Conversion is an action that gets your visitors to do what you want them to do – buy product/service, sign up for the newsletter, fill a form, register for the webinar and many more.

Bounce rate
Bounce rate is the percentage of visitors who steer away from your site after viewing only one page. If you have a high bounce rate, it means that there are many people who are exiting your website as soon as they enter.

If you have low bounce rates, it can indicate that visitors find your website valuable. A low bounce rate means an engaging website having great design and content. With this, you have plenty of opportunities to increase your sales.

Average time on site
Average time on site is similar to bounce rate in the sense that it measures visitors that do not stay long on your website. This is a great indicator in determining the engagement on your site. Always keep in mind the visitors are not going to spend much time on your site if they do not find it valuable or engaging.

Average page views per visit
The average page views per visit are always paired with time on site. It paints a good picture of your site’s content and design when it comes to engagement. If the visitors are viewing multiple pages, it means that it is engaging and has good flow.

With all things being said, you have to remember that there are No Claims or promises, Information-based Articles only.

Web Design

Beginners Guide in Creating a Website

website design

If you are new on website marketing, or doing your online portfolio, then you are maybe unsure of how to do it the right way. Luckily today is your lucky day!

Whether you are creating a new website, or rebuilding your old website, or just someone who wants to do a website but is still very new to it then you know that there are things that you need to consider first.

As a beginner, there are a lot of things you need to know when creating a website or even before customizing everything in your website design. You might want to make sure that you have the basics in doing a website and how you can be able to run it properly.

If not, don’t worry because that is what this blog post is here for today. Let’s check out a few beginner’s guide in creating a website.

website design

The Essentials in Creating a Website

Creating a website is never an easy task, perhaps anything that is made online isn’t at all easy. But it does not mean that you must be a pro to do it. You only need to be very keen in research.

Here are some essential things and tips you need to know in creating a website.

1. understand what type of site you need: niche

You must understand your purpose on why you arew making a wesbite. Are you maing a website for your porfolio? Or for your personal use? Or for your brand? Por you want to sell online? What your answer to those question will become your niche, and that is something that you will only put on focus as you build your website.

2. Pick a domain name and a provider

Your domain name will be your branding. Say, clara or You must make sure that your domain name will allow for people to remember it, and of course make sure it is easy to spell too. Make it concise too, don’t make it too long. Once you do pick a domain name it is time to pick a provider, will it be wordpress, Drupal or Joomla which are for free. But if you want to have a customized website, there are a lot of provider online you can just have someone do it for you instead.

3. design your site and make it look great

Of course once all is set the next thing you need to do is to design your website and make it notable as ever. Remember, your website design plays a very important role here. It makes and breaks a visitors interest, it is  most likely the one asset that people are looking for your website. If they find your website disorganized, and messy they shut off from it immediately. But if they find your website organized with a fast loading speed then they might have a great user experience there.

You must also make sure that all your important details are shown on the homepage of your website design so that people can easily contact you for more.