You are a modern businessman that is why you know the importance of web site design with regards to making more profit. However, you should understand that designing is not a one-time thing. You need to constantly update it to stand out. With redesigning, you will see significant results from your online advertising campaigns.
You already considered redesigning but how to check if your site is effective? You should take a closer look at your metrics. To do this, you should consider a website analytics provider like Google Analytics. To fully grasp this, you need to understand the metrics. Here are some metrics you should be familiar about:
The first thing to consider when you are determining the effectiveness of your site is overall traffic. By knowing the overall traffic, you will determine if your site is growing after redesigning it.
Another thing that you should be familiar with is organic traffic. Organic traffic comes to your website via unpaid search results from Google, Yahoo, Bing and many more. Remember that organic traffic is crucial because it indicates if your site is ranking well in search engines. Additionally, organic traffic allows you to see how effective your SEO (Search Engine Optimisation) strategies are.
Keyword rankings measure your search engine rankings especially when it comes to targeted keywords. Tracking the movements of your top keyword rankings allow you to jump on keyword opportunities.
Without a doubt, conversion is the most important factor in the success of your online marketing goals and strategies. Conversion is an action that gets your visitors to do what you want them to do – buy product/service, sign up for the newsletter, fill a form, register for the webinar and many more.
Bounce rate is the percentage of visitors who steer away from your site after viewing only one page. If you have a high bounce rate, it means that there are many people who are exiting your website as soon as they enter.
If you have low bounce rates, it can indicate that visitors find your website valuable. A low bounce rate means an engaging website having great design and content. With this, you have plenty of opportunities to increase your sales.
Average time on site
Average time on site is similar to bounce rate in the sense that it measures visitors that do not stay long on your website. This is a great indicator in determining the engagement on your site. Always keep in mind the visitors are not going to spend much time on your site if they do not find it valuable or engaging.
Average page views per visit
The average page views per visit are always paired with time on site. It paints a good picture of your site’s content and design when it comes to engagement. If the visitors are viewing multiple pages, it means that it is engaging and has good flow.
With all things being said, you have to remember that there are No Claims or promises, Information-based Articles only.